9 Pandas co-founder Sergey Karshkov has pioneered the marketing industry by leveraging the latest advertising trends and technological advancements. This article will look at the increased implementation of AI in marketing, exploring its many benefits as well as its limitations.
Over the course of thousands of years technology has come on in leaps and bounds, graduating from heat and basic irrigation to online scheduling, virtual assistants, AR and AI.
Artificial intelligence pushes the boundaries more than any other innovation in modern history, paving the way for the development of groundbreaking technologies like ChatGPT. The attached PDF takes a closer look at what ChatGPT is, examining its potential to revolutionise numerous aspects of the business world.
What Is ChatGPT?
Leveraging AI to effectively automate behavioural targeting and data collection, AI marketing helps businesses to achieve their goals. When applied via digital channels, AI marketing eliminates human bias, with the information gathered considered more realistic – providing an objective view in assessing consumer preferences and behaviour in the online realm.
The embedded short video takes a closer look at what behavioural advertising involves and its potential to make marketing campaigns more effective.
To develop commercially viable AI writing tools requires a team of intelligent, dedicated individuals writing hundreds of lines of code across complex files. Those files are stored in a development environment, providing easy access to humans. The key difference between AI and other software is that AI must be complex enough to rely on input to a much greater extent.
To handle the complexity of learning, AI may tap into programming sublanguages, libraries and other reference sources. AI writing tools scrape online information to make them better writers. However, any information is only as good as its source, with exposure to poor grammar and falsehoods leaving AI writing tools vulnerable to regurgitating inaccuracies or picking up bad habits. To avoid this, AI writing tools learn from as wide a pool of data as possible, extrapolating their creative and grammatical capabilities from pre-existing content.
AI writing tools do have their limitations, since they lack human memories and experiences, only learning from what they read. Since AI relies on unfiltered information, it can produce statements that are either inaccurate or feature grammatical mistakes. With the technology still in its relative infancy, it is important for humans to oversee content prior to publishing, whether it consists of email blasts, social media updates or blog posts.
Many purveyors of AI marketing technologies do so as an extension of human marketing teams, leveraging the technology to help digital marketing agencies do better work in less time.
The attached infographic contains an assortment of compelling marketing automation statistics.
