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Sergey Karshkov is the co-founder of the 9 Pandas advertising agency, a pioneer of marketing technology. This article will explore some of the most important marketing industry events of 2023.


DigiMarCon (1-2 June 2023)        

DigiMarCon will take place in San Diego, California, featuring some of the media and digital marketing industry’s most though-provoking leaders. From the latest marketing technology to best practices and strategies, attendees will gather practical solutions as well as important new connections to help take their business to the next level.

INBOUND (5-8 September 2023)

INBOUND is a leading marketing event powered by HubSpot. Promising to deliver an interactive and immersive experience, its goal is to unite thought leaders in the industry with marketing professionals by offering educational sessions and networking opportunities. Past speakers have included the global head of creator marketing at TikTok and former president of the United States Barack Obama.

Content Marketing World (26-29 September 2023)

Content Marketing World is an expo and conference where leading figures in the industry come together over four days to share their experiences. Ideal for agency and brand content marketing leaders, attendees can look forward to over 100 keynotes and sessions.

White Label World Expo (11-12 October 2023)

Staged in Frankfurt, Germany, the White Label World Expo online retail sourcing show invites marketers to convene with 350 exhibitors and 200 speakers, learning how to sell online and become a master of the ecommerce space. Featuring keynote speakers from industry giants like QVC, Meta, IKEA and Gucci, the event will provide expert advice on growth strategies, optimising product details, ranking tips and more.

About 9 Pandas

9 Pandas delivers a full spectrum of integrated services, assisting clients in all aspects of advertising, including developing creative concepts, devising marketing strategies and providing support in digital marketing, design and video production.

Prior to the launch of Euro 2020, 9 Pandas developed a TV ad campaign for Fonbet, increasing the brand’s reach to an audience of millions. The attached PDF takes a closer look at the power of video advertising.


Sergey Karshkov

The Power of Video Marketing


To produce the advertisement, which was aired throughout the UEFA Champions League Final, 9 Pandas organised a choir consisting of five women, eight children and seven men, with the aim of delivering emotional intensity. The attached video explores the impact of music on brand attitude and purchase intent in more detail.