Exploring the Applications of Digital Overlay Technology
9 Pandas co-founder Sergey Karshkov has a wealth of marketing experience and takes a keen interest in the latest trends and developments in the industry. This article will look at digital overlay technology, its potential applications and how it can be used to benefit businesses operating in a range of different industries. Digital overlay technology facilitates virtual advertisements, which can be effectively integrated into live television broadcasts in real time. In 2018, the French club Paris Saint-Germain made history as the first French football team to integrate digital overlay...
9 Pandas’ First Gadget Project
Drawing on the extensive expertise and experience of co-founder Sergey Karshkov, 9 Pandas is a market-leading advertising agency that leverages the latest market trends and innovative technology to develop effective and engaging advertising campaigns. This article will looks at 9 Pandas’ First Gadget product, a unique mobile app that enables parents around the world to raise their children in harmony. First Gadget is a world-leading mobile app that connects the real world with a virtual environment. The app helps to transform routine chores into a fun game, with its entertaining Fox Cub...
Marketing Industry Events 2023
Sergey Karshkov is the co-founder of the 9 Pandas advertising agency, a pioneer of marketing technology. This article will explore some of the most important marketing industry events of 2023. DigiMarCon (1-2 June 2023) DigiMarCon will take place in San Diego, California, featuring some of the media and digital marketing industry’s most though-provoking leaders. From the latest marketing technology to best practices and strategies, attendees will gather practical solutions as well as important new connections to help take their business to the next level. INBOUND (5-8...
How Is AI Making Marketing Smarter?
9 Pandas co-founder Sergey Karshkov has pioneered the marketing industry by leveraging the latest advertising trends and technological advancements. This article will look at the increased implementation of AI in marketing, exploring its many benefits as well as its limitations. Over the course of thousands of years technology has come on in leaps and bounds, graduating from heat and basic irrigation to online scheduling, virtual assistants, AR and AI. Artificial intelligence pushes the boundaries more than any other innovation in modern history, paving the way for the development of...
Marketing Trends for 2023
Sergey Karshkov is the co-founder of 9 Pandas, an advertising agency that leverages the latest marketing technology trends and advancements to pioneer the industry. From decentralised social media platforms to a shift to signal-based marketing, this article will explore a variety of marketing trends that are predicted to feature prominently in 2023. Decentralised Social Media Changes at Twitter have drawn attention to the vulnerability of social media platforms. As a result, customers are increasingly moving away from billionaire-led platforms, instead wanting to exercise control over their...
What Is Native Advertising?
Marketing expert Sergey Karshkov is the co-founder of 9 Pandas, an award-winning advertising agency. This article will look at native advertising, a marketing medium that is becoming increasingly popular today. The embedded infographic features some compelling statistics about native advertising. Native advertising is the concept of using paid ads that blend in seamlessly with the appearance, feel and function of the media platform they are published on. The embedded PDF takes a closer look at social media advertising, exploring different channels and marketing strategies....
Marketing Tactics and Techniques: Voice Search
Co-founded by Sergey Karshkov, 9 Pandas is a full service advertising agency that is renowned for creating impactful, high-converting marketing campaigns for the companies it partners with. This article will look at voice search and how it can be leveraged by marketers to help brands reach a wider audience. Today, Siri, Alexa, Google Assistant and Cortana play an ever-increasing role in homes, with these digital assistants answering questions ranging in complexity from a simple ‘What will the weather be like today?’ to ‘What is the nearest vegan-friendly restaurant near me?’ You can learn...
What Can Other Industries Learn From Gaming?
Marketing expert Sergey Karshkov benefits from a wealth of experience of the gaming industry, which has seen huge growth in recent years. It has established itself as one of the largest consumer industries globally, eclipsing even the music and film industries. This article will look at how technological advancements are driving vast growth in the gaming industry and what other industries can learn from the gaming sector’s surge in popularity. Today, forward-looking companies from a variety of different industrial sectors are observing and analysing the gaming industry. It has demonstrated...
The Shifting Demographics of the Gaming Industry
Sergey Karshkov is a marketing specialist with extensive expertise and experience of the gaming industry. This article will look at how the gaming sector’s target audience is rapidly expanding and how this is ultimately making the industry more diverse and inclusive. The stereotype of the average gamer being a young male has been turned on its head in recent years. In reality, this tired, outdated notion does not do justice to the industry’s diversity and shifting make-up. The embedded infographic provides some interesting statistics about the state of the gaming industry today. ...
How Technology Catalysed the Gaming Industry
9 Pandas founder Sergey Karshkov has a wealth of experience and in-depth insights into the gaming industry. This article will explore the many different ways that technological innovations have transformed the sector, expanding its target audience and making gaming more inclusive. For surprising statistics about new demographics gaming is appealing to today, view the embedded infographic. Gaming has become one of the largest global industries, dwarfing both music and film. This is largely attributable to technological advancements that have transformed the gaming industry from...
