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What Is Native Advertising?

Marketing expert Sergey Karshkov is the co-founder of 9 Pandas, an award-winning advertising agency. This article will look at native advertising, a marketing medium that is becoming increasingly popular today. The embedded infographic features some compelling...

What Can Other Industries Learn From Gaming?

Marketing expert Sergey Karshkov benefits from a wealth of experience of the gaming industry, which has seen huge growth in recent years. It has established itself as one of the largest consumer industries globally, eclipsing even the music and film industries. This...

The Shifting Demographics of the Gaming Industry

Sergey Karshkov is a marketing specialist with extensive expertise and experience of the gaming industry. This article will look at how the gaming sector’s target audience is rapidly expanding and how this is ultimately making the industry more diverse and inclusive. ...

How Technology Catalysed the Gaming Industry

9 Pandas founder Sergey Karshkov has a wealth of experience and in-depth insights into the gaming industry. This article will explore the many different ways that technological innovations have transformed the sector, expanding its target audience and making gaming...